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Decipher's "TCG Challenge"
Proves to be a Huge Success at
Summer Conventions!
(Norfolk, VA, September 3, 2002) – During the summer convention season,
Decipher introduced hundreds of people to its The Lord of the Rings™
Trading Card Game by challenging gamers and non-gamers alike to come to
the Decipher booth and learn to play with one of Decipher's product champions.
Over 1,900 people took the "TCG Challenge" at Wizard World, Origins, Comic-Con
International, Gen Con, and Gen Con UK – and with amazing results.
From hard-core gamers to suburban soccer moms, convention-goers eagerly
approached the Decipher booth to take the challenge. With lines approaching
a thirty-minute wait at times, demo-ees anticipated their turn to put the
game to the test – knowing that if they liked the game, they would
walk away with a free starter deck of The Lord of the Rings TCG and,
if they didn't, they would walk away with a booster pack from the competition
(Magic: The Gathering, Dragon Ball-Z, Legend of the Five Rings).
Overall, there was a resounding outcry for starter decks of The Lord
of the Rings TCG. With 1,928 total demonstrations taking place over
the course of the five conventions, 1,882 starter decks of The Lord of
the Rings TCG were given out compared to only 46 booster packs of the
competition.
At Wizard World in Chicago, 108 demonstrations took place, with 104 starter
decks given out compared to three boosters of Magic and only one booster
of Dragon Ball-Z. Demonstrations at Origins totaled 424, with 413 starter
decks chosen compared to eight boosters of Magic, two boosters of Dragon
Ball-Z, and one booster of Legend of the Five Rings. Comic-Con International
was the first time that lines started to form for demonstrations. Product
champions were swarmed over the course of the four days as they did 493
demos, with 481 people choosing a starter deck, 10 choosing boosters of
Magic, and two choosing boosters of Dragon Ball-Z. Gen Con in Milwaukee
saw the demo tables surrounded by congregations of people as 692 demonstrations
took place. Of those, 681 demo-ees selected a free starter deck while nine
chose Magic and two chose Legend of the Five Rings. At Gen Con UK, 211 demonstrations
were given by product champions, with 203 attendees choosing a starter deck
and only eight choosing boosters of Magic.
Overall, the TCG Challenge was a great success in getting The Lord
of the Rings TCG into the hands of people new to the world of trading
card games as well as intriguing true gamers enough to try a new game. An
added perk for fans of The Lord of the Rings was a Shire or Eye of
Sauron stamp on their convention badges that identified them as having completed
the TCG Challenge.
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